01
Business Kitz2025
I led the platform redesign behind a £3M raise
Helped unlock a £3M raise and grew active users from 150 to 1,000+.
SaaSProduct Strategy0→1
I design clear, usable products for complex problems.
I’m Ali, a product designer with 8 years across enterprise tools, data-heavy interfaces and 0→1 SaaS. I turn ambiguous problems into simple, considered experiences people actually want to use.
Selected work
4 projects02
Onclusive2023
Rebuilding Chart Analytics to stop PR teams leaving
Usability up 40%, interaction time down 37% in testing, and the work fed a 59% growth in sales.
EnterpriseData UXResearch
03
HornbillIn progress
Building a design function from zero
A year in: a design system adopted across products, research as routine, and design run as a function, not a person.
Design SystemsUX StrategyDesign Leadership
04
Parse Analytics2025
Parse Analytics
Vibe coded or built it through AI.
AI0→1
About
Eight years turning complex, ambiguous problems into products that feel obvious.
I’ve worked across enterprise SaaS, data platforms and early-stage products, leading design end to end, from research and strategy through to polished, shipped interfaces.
I care about clarity: removing friction, respecting people’s attention, and making powerful tools feel calm and approachable.
8+
Years designing products
30+
Products & features shipped
0→1
From discovery to launch
Product strategyUser researchInteraction designDesign systemsPrototypingUsability testing